Whether for a personal or corporate brand, primary objectives of a leadership branding endeavor include gaining traction, relationships and awareness. This as it relates to specific initiatives ...

In business, many top executives find it difficult seeing tangible benefits branding offers to their business. For this reason, they often write off branding as not essential and confusing to ...

Small companies use promotional strategies to achieve short- or long-term sales and branding objectives. Marketing and advertising directors or managers are usually responsible for implementing ...

Branding and advertisement are critical elements in today’s market landscape, and Kelly Maret, founder of MAKE SOCIAL, is achieving powerful results by doing things slightly differently.

In this post, I share with you nine ways leaders can connect their team to the corporate brand. This is the key to employee engagement, team building, and achieving corporate branding objectives.

While 61 percent of marketers including branding in their programmatic objectives, currently only 13 percent say they use programmatic buying mostly for branding while 39 percent use it primarily for ...

Tracking objectives and calculating ROI is necessary to learn what is and is not working with your branding initiatives. The pressure to perform is immense and resources are scarce.

Outdated Resume objectives are quickly becoming outdated. Career profiles, personal branding statements or professional summaries are now the way job applicants demonstrate their skills and abilities.

Brand Recognition and Reputation Come First, So Don’t Settle for Sloppy Branding For 84% of consumers, total brand recognition is the most important factor when choosing a financial institution.

Programmatic ads, which were thought by 30 percent of respondents to negate customer experiences, brand loyalty or branding objectives, were cited as digital marketing’s greatest challenge.