Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the ...

Whether for a personal or corporate brand, primary objectives of a leadership branding endeavor include gaining traction, relationships and awareness. This as it relates to specific initiatives, an ...

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Small companies use promotional strategies to achieve short- or long-term sales and branding objectives. Marketing and advertising directors or managers are usually responsible for implementing ...

You first need to think of systems, not hacks. You need to engineer your processes and create playbooks for everything.

Direct marketing practitioners have always prided themselves on being able to quantify the behavioral impact of their marketing efforts. We’ve been mining data, uncovering actionable insights, ...

Changes in the labor market, rapidly developing technology, the openness of markets -- all this forces employers to not only recruit new employees but focus more on those currently employed. This ...

Branding and advertisement are critical elements in today’s market landscape, and Kelly Maret, founder of MAKE SOCIAL, is achieving powerful results by doing things slightly differently. With a unique ...

On a typical morning, you may find yourself posting a tweet, sitting in on a Skype call, typing up a proposal, and reaching across your morning cup of joe to answer your cell phone — all at the same ...

WOBURN, Mass.--(BUSINESS WIRE)--Monotype today released the results of its “Financial Services Branding” surveys, conducted by CITE Research. The objective of these surveys was to determine key ...