Whether for a personal or corporate brand, primary objectives of a leadership branding endeavor include gaining traction, relationships and awareness. This as it relates to specific initiatives, an ...

Sridevi Sarkar, a Media Account Specialist for YouTube Ads at Google, explores the shift in digital advertising and how to ...

Changes in the labor market, rapidly developing technology, the openness of markets -- all this forces employers to not only recruit new employees but focus more on those currently employed. This ...

Small companies use promotional strategies to achieve short- or long-term sales and branding objectives. Marketing and advertising directors or managers are usually responsible for implementing ...

Without a doubt, everyone seeks to create a cool well-known and highly reputable brand. In this article, we will be looking at a few brand terminologies from A-Z, these are terms that every business ...

Marketers need to make branding a strategic priority in their programmatic buying programs to address how storytelling today is cross-channel, according to a new report from Forrester Research. While ...

Research conducted earlier this year by WBR revealed that 92% of marketers within the US retail sector are using programmatic for branding objectives - making it the number one reason for adopting the ...

On a typical morning, you may find yourself posting a tweet, sitting in on a Skype call, typing up a proposal, and reaching across your morning cup of joe to answer your cell phone — all at the same ...

Product management involves more than just making sure your widget is made correctly. It involves looking at ways of improving it, monitoring its price point performance, distribution, packaging, ...

Opinions expressed by Entrepreneur contributors are their own. Your brand has a life. Believe it or not, this thing you’ve created has legs to stand on, living and breathing every day. While this may ...

Physics Wallah (PW) co-founder and whole-time director, Prateek Maheshwari on Friday said that the objective of bringing the company's Initial Public Offering (IPO) is to "have a larger reach, larger ...