Whether for a personal or corporate brand, primary objectives of a leadership branding endeavor include gaining traction, relationships and awareness. This as it relates to specific initiatives ...

Usual branding objectives encompass things like creating awareness, generating familiarity, promoting consideration, and driving recommendations.

Personal branding, much like social media, is about making a full-time commitment to the journey of defining yourself as a leader and how this will shape the manner in which you will serve others ...

"Not to mention, a strong personal brand means high media influence. However, not everyone has the capability or awareness to ...

Personal branding, much like product branding, is here to stay in the professional world. Your personal brand can help your career prospects, generate new business, and help others to recognize your ...

Two Branding Objectives. First, the school's brand must attract the necessary quantity and quality of students while still operating in the traditional college/university style.

Small companies use promotional strategies to achieve short- or long-term sales and branding objectives. Marketing and advertising directors or managers are usually responsible for implementing ...

Marketers need to make branding a strategic priority in their programmatic buying programs to address how storytelling today is cross-channel, according to a new report from Forrester Research. While ...

ALSO READ: Xenophobia: Ekweremadu takes case to int’l parliament in Ethiopia The Minister spoke at the 2019 Public Sector Branding Summit Held on Monday in Abuja with the theme: Shaping the ...

Tracking objectives and calculating ROI is necessary to learn what is and is not working with your branding initiatives. The pressure to perform is immense and resources are scarce.