When it comes to logo design, experts in the field have plenty to suggest. Your logo, they say, should strive to be iconic, as well as distinctive, timeless, attractive, memorable, and the like.

Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s. A branding expert and reporter explain what Burger King is ...

The logo reflects the feel of the company, whether that means reliability, excitement, forward thinking, youth-orientation or playfulness. Designing a logo is a key part of the overall branding ...

“There is a cloudiness in the thinking about a logo and branding being two separate things,” Mr. Isojima says. “For me as a designer, they go hand in hand. It’s all one process.” ...

Courtesy of Warp + Weft LEWISTON — The City Council unanimously approved a new logo and branding campaign Tuesday following a two-year effort to update the city’s image.