Since 1872, stamp lovers haven't had to worry about such incursions. That year, Congress passed the Mail and Fraud Statute, making it a crime to use the mail service as a vehicle for schemes.

Your Logo Isn't Set In Stone In the spirit of evolutionary branding, remember that logos should evolve with the times and as your business grows. Apple is a great example.

Quarterly sales figures are easy to count, but can we measure the impact of a logo or a tonal shift in messaging?

Some online commenters found the logo boring, but the new Harris-Walz branding shows how the VP is putting her own stamp on the campaign she inherited.

A professional logo encourages a customer to do business with a new company. A logo can also make a good impression on potential partners, other businesses and colleagues that you are networking with.

A logo can represent self-expression and even belonging. A prosthetic limb, though, is different, because it’s both part of someone and a product of necessity.

advertisement 01-29-2025 DESIGN Why DeepSeek’s logo represents a new era of AI branding The friendly whale might be just the design disruptor the artificial intelligence industry needs.