Definition of Product Branding Strategy. Branding is the use of a name, term, symbol or design to give a product a unique identity in the marketplace. Marketers have three major strategic options ...

Microsoft's PC gaming branding seems to be shifting again, this time to Xbox on PC, which, honestly, makes the most sense of ...

Really, the issue with bringing branding online isn't with the marketers and agencies, it is with the publisher side, maybe with some help from the marketers, of course ;-).

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Branding yourself is not a once-and-done deal. You can’t do it for 6 months and then call it quits. It’s an ongoing process of developing and managing your image through social media, content ...

I caught up with celebrity branding authority and USC marketing professor Jeetendr Sehdev to learn more about the new intricacies of partnering with celebrities in a social media-fueled world ...

But it’s worth it. And it’s an essential part of personal branding. Why? Your content is a testament to what you know. It’s visible proof of your expertise.

Emotional branding has the power to build deeper, longer-lasting connections with consumers than traditional branding can. Strong visual design is one of the critical elements of emotional branding.