Your positioning is a foundational, actionable element of your brand. If done right, everyone will be behind it and proud to be a part of it, which can only make your business better.

Brand positioning is a process of getting your brand out there and establishing it as something worth thinking about. It’s not a matter of what you do, but rather how you do it.

To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.

Your brand positioning won’t rest just on this functional claim, but it is a key ingredient in the entire story. What do you “do” better than anyone else?

HCL Technologies (HCLTech) today launched its new brand identity and logo, underpinned by the distinct positioning of Supercharging Progress™.

Infiniti Research has announced the completion of their recent article on achieving successful brand positioning in your market.

How JCPenney is pivoting its brand as part of $1B company turnaround plan A new “Make It Count” campaign aims to strengthen a focus on inclusivity and community in the department store chain’s ...

Blue Moon’s brand update boosts the craft beer’s mass appeal positioning The first packaging refresh for the Molson Coors brand since 2019 coincides with a marketing expansion.

Totaljobs Group unveils new brand positioning, making Totaljobs the lead brand for the group in the UK. Through Totaljobs, clients can access a network of sites including Jobsite, CareerStructure, ...

SlimFast owner gets into shape with launch of dieting brand sell-off Glanbia, the Irish-based company, is working with Houlihan Lokey on the sale of the weight loss business for which it paid ...

Rahm Emanuel, Teasing a White House Bid, Says Democratic Brand Is Weak The Democrat isn’t hiding his political ambitions, openly considering presidential run and positioning himself as the party ...

John Lewis has released an ad campaign following a father and daughter relationship as part of its new brand positioning "For all life's moments". The "Stuck on you" campaign has been created by Adam ...