Your positioning is a foundational, actionable element of your brand. If done right, everyone will be behind it and proud to be a part of it, which can only make your business better. We know ...

Brand positioning is a process of getting your brand out there and establishing it as something worth thinking about. It’s not a matter of what you do, but rather how you do it.

To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.

Your brand positioning won’t rest just on this functional claim, but it is a key ingredient in the entire story. What do you “do” better than anyone else?

New brand positioning underscores HCLTech’s commitment to supercharge progress for its clients, its people, communities and planet. September 26, 2022 10:56 AM Eastern Daylight Time.

The J.C. Penney Company on Thursday said it would invest more than $1 billion to improve areas like customer experience and operations, the latest turnaround bid by the embattled department store ...

ABB’s new brand positioning is explained further here: go.abb/outrun ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future.