Marketing primarily focuses on brand awareness and positioning, while advertising aims to drive immediate actions and sales. They work together to build a brand’s reputation and expand its reach.

The distinction between branding and positioning is rooted in their history. Branding dates back thousands of years to the practice of branding livestock to signify ownership. From there, branding ...

As part of this mandate, Teamology will manage the digital PR and communications with media helping the brand in strategic brand positioning and influencer partnerships.

Silversea, the leading experiential luxury and expedition travel brand, has unveiled its new brand positioning, To Finding More. Now live across the company’s channels and platforms, the ...

ABB’s new brand positioning is explained further here: go.abb/outrun ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future.