The session was moderated by Sreekant Khandekar, co-founder and CEO, afaqs! Khandekar opened the session by questioning the current relevance of brand positioning. He asked what factors might ...

Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand from competitors in the market, finding a niche for your brand and communicating that to your target ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

Bloombox will offer selected startups branding support covering purpose clarity, brand positioning ... be offered the 'Branding for Equity' model. afaqs! received this information in a press ...

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when ...

This is a phrase that encapsulates the essence of the brand. It is built upon three pillars of truth that give it meaning: value, innovation, and expertise. This foundational principle is for internal ...

"Beyond reflecting our new brand positioning, To Finding More embodies the joy of travel as a tribute to our guests, whose curiosity leads them to the farthest corners of the Earth," said Bert ...

To do so, the retailer is launching an ambitious multistep marketing campaign that will introduce a new brand positioning that seeks to surprise shoppers with what its loyal customers already knows ...

To do so, the retailer is launching an ambitious multistep marketing campaign that will introduce a new brand positioning that seeks to surprise shoppers with what its loyal customers already ...