How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

The brand's executive director of marketing speaks to afaqs! about the marketing objectives for the IPL and how the brand aims to build recall within the value-conscious buyer segment.

Glad U Came, a PR and Influencer Marketing Agency, has secured the influencer marketing mandate for Wow Kulfi, the newest offering from Wow Momo Foods. As the official influencer marketing partner ...