Opinion
How to make your brand connect with your customers | Cathy Ackermann
First, step back and try to identify the essence of your brand by asking yourself what your company’s core values are.
Branding With Purpose: How The Right Name Fuels Your Mission
Mission-based branding remains popular in 2025, but how can you stand out and show the public you're committed to your ...
“Who are you really?” How Aussie brands are understanding their customers better with Klaviyo
The marketing dream for any brand is to understand exactly who its customers are, what they like and want (and don’t), what ...
Forbes1y
Why Salespeople Need To Focus On Personal Branding Now More Than Ever
Personal branding helps establish credibility and trust with potential customers ... you need to spend extra time perfecting your LinkedIn profile. 75% of B2B buyers and 84% of C-level executives ...
5 Types of LinkedIn Content to Level Up Your Personal Brand as a Thought Leader
LinkedIn is a powerful platform for thought leaders to build their personal brand ... helps thought leaders connect with ...