A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

The best real estate marketing plan aligns with your brand, skills, and personality. To be successful, you’ll need to have a clear brand, a strong online presence, and consistent communication ...

Influencer marketing has established itself as a leading digital marketing method. Its unique blend of authenticity, creativity and audience reach has catapulted it from a $1.7 billion industry in ...

Why does this matter for your media planning? Stronger brand equity acts as a multiplier, enhancing the impact and efficiency of all marketing efforts. When brand equity is high, both brand and ...

Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of ...

Meet 14 rising stars of brand marketing revolutionizing advertising in companies like Universal Pictures and Coca-Cola in 2024 By Ryan Joe , Lara O'Reilly , and Lauren Johnson ...

Papa Johns today (April 2) unveiled a new brand platform, “Better Get You Some,” that is the first major marketing effort overseen by CMO Mark Shambura and The Martin Agency. Shambura, who joined the ...

That approach, which relies on a commitment to brand equity marketing and marketing mix modeling (MMM), was the subject of Jensen’s keynote presentation during the eTail Palm Springs conference on Feb ...