If your marketing strategy isn't working, your online presence may be the issue. These tips can help improve brand awareness ...

Ram CEO Tim Kuniskis' turnaround plan for Stellantis' truck brand includes the return of Hemi V-8 engines, mechanical bulls ...

3. Differentiate your brand with inbound marketing. Inbound marketing utilizes internal tools, such as content marketing, social media activity and search engine optimization, to attract a ...

The plan identifies the target market, value proposition of the brand or product, campaigns to be initiated, and metrics to be used to assess the effectiveness of marketing initiatives.

A digital marketing strategy is a plan that gets a product or brand in front of potential customers. The goal could be to grow the brand or hit specific revenue targets.

The surplus food app’s new CMO says “bold” marketing will be key to ensuring the business helps tackle food waste.

Mullen explained that marketing strategy supporting the JCPenney brand is essentially bifurcated. On the one hand, there are creative plays, like the new commercials, that are focused on reach.

Build your business with our 9-step real estate marketing plan. Start off strong with our free downloadable real estate marketing template.

The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S. sales.

The executive replaces Dirk-Jan “DJ” van Hameren, who served as Nike’s marketing chief since 2018. Graham, who was hired as part of a larger executive shuffle, previously worked at the brand for ...

Marketing. By the 1950s, cognac had become the drink of choice for African Americans. But according to Bianca Holman, cognac companies didn’t yet see the African American community as a viable ...

Social media marketing has become a vital component to the market mix of many businesses–large and small. After all, there are 4.9 billion people who use social media platforms worldwide and so ...