She’s also looking outside the U.S. and said the brand’s next pop-up will be in London. “We just tested Sydney in Australia and it was good, but we’re still in the research phase,” she said.

Curry Brand signs Chinese basketball star Jacob Zhu in a groundbreaking NIL deal, expanding its global presence and redefining youth athlete branding.

Mitchell has signed a multi-year footwear and apparel deal with Curry Brand, which will include representing the brand on and off the court and receiving his own player-exclusive basketball shoes.