Lu’s value sales rocketed by 32.8% to £28.2m in the year to 7 September 2024, on volumes up 12.5% [NIQ]. It comes after posh biscuits rival Bahlsen last week unveiled a “comprehensive brand relaunch”, ...

Since its launch in 2021, LU’s heritage has resonated well with the UK audience, with the brand successfully bringing familiarity and a taste of the French LU bakery to shoppers. Consumers are also ...

Executive Summary. Brits love biscuits, with the UK biscuit market close to saturated. But they really don't love the French. So how do you launch a historic French biscuit brand into the UK? While ...