A strategically brilliant brand promotion based by LU Biscuits on augmented reality to bring a package to life and evoke ...

The most famous ad campaigns of all time aren’t just milestones in marketing history—they’re reminders of the power of ...

The full campaign, which includes out-of-home (OOH) ads and a pop-up experience, was crafted with emotion in mind, marking a departure from the premium brand’s previous strategy. “This idea [that] ...

The campaign goes live today across digital ... These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. Expanding ...

A powerful blend of nostalgia and Gen Z’s embrace of Y2K fashion has propelled True Religion back into the spotlight. But the ...

The Del Oro awards recognize outstanding examples of communications and marketing produced by organizations throughout San Antonio. UTSA’s University Marketing team received a La Plata Campaign Award ...

Why did the marketer break up with the single-media campaign? Because they needed more channels in their life.

Through its branding campaign, called WeAreBloomington, the city is trying to generate a brand — a slogan or logo, for ...

From public signs to product packaging, we’ve all seen funny examples of how badly translation can go. The potential for ...

When Nedbank launched its Buy Men’s campaign, it touched a nerve. As a strategic marketer who is experienced in marketing intelligence and data analytics, I see this campaign as both timely and worth ...