This article highlights the steps to building brand awareness in a new brand. In our case, when we launched a new brand in 2021, Ingenovis Health was entering a crowded market of healthcare talent ...

For a brand to really thrive, it has to be unique, and that doesn't just mean hiring a graphic designer vs. going with clip art for package design. A unique brand is intangible, but it goes well ...

Merging distinct brand identities to create an offering that resonates deeply with consumers is both an art and a strategic endeavor. Let’s explore the various facets of crafting successful ...

NEW YORK, May 01, 2024--(BUSINESS WIRE)--Today, Talkspace, a leading online behavioral health care company, unveiled its new brand identity in time for Mental Health Awareness Month in May.

In an age of content overload, brands that master the art of storytelling won’t just ... whether that’s brand awareness, engagement or conversion. A great idea is only successful if it ...

BY Fast Company Executive Board The holiday season is the perfect time to nurture your established brand relationships with loyal customers and clients and possibly develop some new ones.

Awareness checked, consideration checked." Yaseinya Mira, co-founder and chief brand architect at Briburayu agreed with his point, adding that a well-designed narrative and share of visibility ...