Liverpool have announced a new multi-year kit deal with Adidas. The sportswear giant will take over when Nike’s five-year contract expires this summer. Liverpool were previously with Adidas from ...

Because for Liverpool supporters, kits don’t just mark time. They hold meaning. They trap emotion. They remind us where we were, who we were with and how it felt to care about something more than ...

If the Adidas deal is as its rumoured top end then Liverpool have struck the fifth-largest kit deal in the world, tying Manchester City’s current £65m deal with Puma, and just above Chelsea and ...

Reported in April by FootyHeadlines, Liverpool are set to make the switch from Nike to Adidas from the start of the 2025/2026 season, leading to a lot of speculation over potential kit concepts ...

UEFA’s latest European Club Finance and Investment Landscape study shows that Liverpool and Manchester United ranked side by side for 2023-24 when it came to analysing kit and merchandise revenue.

Liverpool pipped Arsenal, who hasn't won a trophy in five years, to the Premier League title this season. Echoing the call for victory, another Gunners supporter said: "Great kit!