Known to be Riyadh Season’s largest and most ambitious project to date, this season’s Boulevard World closes on Saturday May 3. Tickets are now available via webook.com , priced at SAR20 for ...

Saudi Arabia has positioned itself at the heart of the global esports map by hosting the Esports World Cup (EWC) in Riyadh’s Boulevard City, a state-of-the-art venue tailored for competitive gaming ...

HE Advisor Turki Alalshikh, Chairman of the Board of Directors of the General Entertainment Authority (GeA) has announced the start of construction of the new BLVD Runway.

The Esports World Cup features a $70 million prize pool and lots of flashy pageantry. Launched in 2024, it’s part of a growing pattern of Saudi Arabia trying to leverage sports, entertainment ...