The reward is now $15,000.

And he's right. Paris' most famous boulevard – stretching more than a mile from the glittering obelisk at Place de la Concorde to the foot of the Arc de Triomphe – is a shopper's mecca.

Forbes contributors publish independent expert analyses and insights. Isabelle Kliger is a Barcelona-based writer who covers travel.

The actress was just 22 and a newcomer to movies when she was nominated for the role of Betty, an aspiring screenwriter, in the Hollywood-skewering classic.