Color us shocked. Pantone's shade of the year has been announced and it's ... brown? That's right: Brat Summer's neon green ...

Earlier this month, the color authorities at Pantone announced that the color ... This has been the year of green. And not some kind of mild mint green or tasteful hunter green, either.

Obviously, I’ve been bumping the album (and circulating memes) nonstop, but what has deeply embedded itself in the crevices of my brain is the “brat green ... color right now is Pantone ...

And in 2017, the Pantone Color of the Year was “Greenery,” a shade similar to “Brat” green. It symbolized how people wanted to close their laptops and explore nature. “When I think about ...

Pantone has named an “evocative soft brown” its color of the year for 2025, continuing a tradition that has now run for more than a quarter of a century. In a statement published Thursday ...