Of course not, and you wouldn't dare rename the Coburg Cow. Heavens no, said the Borden Dairy Co. of South Carolina, the new name for Coburg Dairy. "We have no plans to move or change the Coburg ...

This week, Borden Dairy Company announced it will close its North Charleston location at the end of May. The company said the announcement will have “no effect” on the Coburg Cow sign in West ...

Borden Dairy Co., which for several years ... sales last year by relaunching its iconic mascot Elsie, the smiling cow that first appeared on milk cartons in the 1930s. It also released new ...

The very first Elsie the Cow was selected during the 1939 World's Fair in New York at Borden Dairy's pavilion there, "The Dairy World of Tomorrow." The company moved its headquarters to Columbus ...

Last year, Borden Dairy had 3,300 employees across 13 plants ... like what he calls a slight “face-lift” to the beloved Elsie the Cow last summer. But, mostly, he was focused on renegotiation ...

By 1930, Borden had bought more than 200 other US dairy companies to become the nation’s largest distributor of fluid milk, according to its filing. In 1936, “Elsie the Cow” became the ...

At 73, Elsie the Cow is still smiling and strong as ever. Borden Dairy Co.'s iconic mascot is making a marketing comeback under the leadership of CEO Steve McCormick. Elsie's resurgence is part of ...

Borden – which traces its roots to 1861 and is known for its “Elsie the Cow” mascot – was the largest dairy company in the world in the 1980s, according to a court filing. But the company ...

NORTH CHARLESTON, S.C. (WCSC) - The Borden Dairy Company confirmed Monday it will cease processing ... Company spokesman Fred Stern responded to a question about the famous Coburg Cow sign in West ...

Cow milk sales have been falling ... are hurt by low-margin products. Borden cited competition from grocery stores with their own dairy plants in its bankruptcy filing. The milk processor, however ...

Borden Dairy Co., which is based in Dallas ... Borden has been known to generations of Americans since it introduced Elsie the Cow on its labels in 1936 — many of them on cartons of milk ...

The cow will remain but the name is changing ... As part of the relaunch, Coburg Dairy has changed its name to Borden Dairy Co. of South Carolina, it was announced today. The company, which ...