The newly released second half of its “2024 IAB Digital Video Ad Spend & Strategy Report,” revealed that ... Streaming networks hoping to further tap the “long tail” will need to boost buyer ...

April 1 (Reuters) - Roblox (RBLX.N), opens new tab on Tuesday launched a new format of video advertising ... opens new tab to help boost the growth of its nascent ad business.

AI-driven ad integration. That said, while the feature might prevent ads from cutting into crucial parts of a video, some viewers may still find these emotionally timed interruptions jarring.

You may like IAB: Digital Video to Capture 58% Share of the TV/Video Ad Spend in 2025 BIA: Digital to Push Local Ad Revenue Up 6.1% in 2025 Ad Tech Firms Look to Boost Broadcasters’ Revenue Search ...

Longer content on TV can boost revenue ... chase TV viewers and ad dollars. Longer videos can include more ad breaks, thus boosting revenue. "If you have a 45-minute video, you can have three ...