Gatorade recently launched a sugar-free drink for the first time in its history. Body Armor has a line of low-calorie drinks that use natural sweeteners, natural flavors and coconut water.

Research firm Euromonitor reports that Gatorade commanded 63.5% of US sports drink marketshare in 2023, compared to BodyArmor’s 12% and 14.3% for its sister brand Powerade.

How Gatorade, with a boost from Kendrick Lamar, and Bodyarmor are refueling sports-drink marketing Kendrick Lamar narrates and appears in a new Gatorade ad, which is set to his song "Peekaboo." ...

BodyArmor is kicking off 2024 with another innovative product, this time bringing a zero-sugar sports drink to the table that doesn't have any artificial sweeteners, flavors or colors.

However, if you’re gearing up for a 5K or heading into a sweat-intensive spin class, having an electrolyte drink like Gatorade can still be a great option. What’s most important is to listen ...

The sports drink company has drawn attention from both athletes and other big beverage companies. Kobe Bryant is Body Armor’s third-largest shareholder. In 2016, Dr Pepper Snapple said that it ...