Body Armor is an attractive competitor to both Gatorade and Coke's own Powerade, the biggest players in the sports drink sector. The sports drink company has drawn attention from both athletes and ...

Research firm Euromonitor reports that Gatorade commanded 63.5% of US sports drink marketshare in 2023, compared to BodyArmor’s 12% and 14.3% for its sister brand Powerade.

The Pepsi-owned brand has dominated the sports drink market since it was the only sports drink around. When BodyArmor launched in 2012, Gatorade had about 80% share of the market, while Coke-owned ...

Coca-Cola is buying a stake in BodyArmor, marking its latest attempt to break Gatorade’s lock on the sports-drink market.

With the new drink, Gatorade will take on Coca Cola's Powerade Zero for the first time. Coke launched Powerade Zero a decade ago, and it has been a bright spot in the sports hydration market.

Interestingly, Powerade actually placed third in overall sales last year, falling behind the increasingly popular sports drink Body Armor, which reported earnings of $1.49 billion in 2023.

Before you reach for a bottle of Gatorade, you might want to drink ... The invention of this electrolyte-filled beverage ...

Coca-Cola is doubling its efforts to compete with Pepsi’s Gatorade. Coke said it will take a big stake in red-hot sports drink maker BodyArmor, becoming the company’s second-largest shareholder.

Research firm Euromonitor reports that Gatorade commanded 63.5% of US sports drink marketshare in 2023, compared to BodyArmor's 12% and 14.3% for its sister brand Powerade.

New York (CNN) — Coca Cola-owned BodyArmor is unleashing its newest beverage as part of its years-long effort to overthrow Pepsi’s Gatorade from its position as the top-selling sports drink ...

Gatorade, the number one best-selling sports drink, has been around for nearly 60 years. Powerade emerged as a competitor more than twenty years afterward and has been fighting to dethrone ...

Coca-Cola is doubling its efforts to compete with Pepsi's Gatorade. Posted 2018-08-14T14:50:42+00:00 - Updated 2018-08-14T12:24:19+00:00 Coca Cola is fighting Gatorade by investing in BodyArmor ...