If you’re part of the U.S. Marine Corps and you need to design a new, tough to track boat, you might be tempted to turn to heavy-hitting scientists and engineers to develop the vessels you need ...

The old Pepsi logo, pictured in 1990. Jean-Erick PASQUIER/Gamma-Rapho via Getty Images But taking inspiration from a previous design also comes as Gen Zers bring back several trends from the '90s.