The lip balm is a small part of Molson Coors’ larger plan to revive the brand, which has declined amid a broader slowdown in craft beer sales. Blue Moon has lost market share of the total ...

Blue Moon is owned by Molson Coors Beverage Company, whose beer brands include Coors, Coors Light, Miller High Life and Miller Lite. "Through this unexpected partnership with eos, we're giving ...

Dive Insight: Blue Moon is embracing humor for its first celebrity partnership. Jost, who has served as a weekend co-anchor on “Saturday Night Live” since 2014, not only provides a recognizable face, ...

Consumers who are aged 21 years old and older can purchase the limited-edition Blue Moon x eos Valencia Orange Lip Balm online for an SRP of $4.99.

Blue Moon Extra is now available in 19.2-ounce cans at convenience stores nationwide. Beer enthusiasts can use the product locator to find the new high-ABV offering at their nearest retailer.