It turns out that the baffling optical illusion is one of three that were created for a study on perception of the colour purple. The dots all have a purple colour tone, consisting of a mixture of red ...

We're captivated by optical illusions of all kinds, whether they're accidental or created intentionally to trick our perception. And if they generate a nerdy debate about colour, all the better. Over ...

The color has an unshakable hold on musicians, artists and writers. The background color is inspired by International Klein Blue, a hue that the artist Yves Klein first mixed in the 1950s, using it to ...

With every iteration of the iPhone, Apple changes the available color options, often introducing a special color or set of colors that set new iPhones apart from the prior generation. With the ...

Blue is the color of the ocean and the sky, and considering blue's color symbolism, it makes sense why this color is associated with calmness. In fact, one survey found that blue is a favorite color ...

Color scientists already have a word for it: Dressgate. No surprise to those of us whose minds were collectively blown by the dress that’s blue and black to some, and white and gold to others (though ...