Country superstar Kenny Chesney -- who performs Thursday, June 20, at Blossom Music Center -- almost never gets photographed without his trademark white Blue Chair Bay Palm Straw Cowboy Hat.

with Santa hats to keep it festive, of course. "Lots of love, happy holidays to you from Blue Chair Bay," Chesney sings on the beach. "Merry Christmas, everybody," he says after wrapping the song.

Earlier this year, the country star realized his dream with the launch of Blue Chair Bay, his very own brand ... rum was ready in time for his show at Cowboy Stadium in May. The combination ...

Kenny Chesney has brought Christmas back to the islands. ‘Christmas in Blue Chair Bay’ is his first holiday recording in over a decade, and it captures the same sense of chill his 2003 album did.

When Kenny Chesney launched Blue Chair Bay rum in 2013, he was determined to do things his way—and with himself at the company’s helm. “I own it 100%,” he told FORBES at the time.

By Jessica Nicholson Next Century Spirits (NCS) has acquired country superstar Kenny Chesney‘s signature Blue Chair Bay Rum, expanding the liquor company’s presence into the premium rum category.

Next Century Spirits (NCS) announces the acquisition of Blue Chair Bay Rum, a key move in expanding its presence into the premium rum category. This award-winning spirit, the world's largest ...