Blues unveil new primary uniforms inspired by Winter Classic jerseys Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

Blues unveil new primary logo, jersey with 'modernized' Blue Note. By Nathan Rubbelke – Reporter, St. Louis Business Journal. Jun 24, 2025. Updated Jun 24, 2025 10:07am CDT. Preview this article ...

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the iconic Blue Note logo.

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the iconic Blue Note logo.