That’s a big reason why long-form content ranks better in organic search than short content. According to a HubSpot study from 2021, the ideal blog post length for SEO should be 2,100-2,400 words.

the average blog post in 2021 was 1,416 words, a 75% increase from 2014. You can see in the chart below that blog posts have been trending towards long-form over the last couple of years.

Case studies are a perfect form of content if you have clients who use your product ... In fact, if your post lacks value, you might as well be trashing your own efforts. If you're writing a blog post ...

Don't make your reader wade through War and Peace. Make your point, make it well, and move on. At some point, your blog post will venture into the land of opinion: the point of view you're promoting ...