The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

The Trump campaign’s font usage seems to be consistently inconsistent: a $24 black-and-white Trump Never Surrender yard sign is written in Gotham, unlike the new logo.

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Max’s rebranded logo and colors look very HBO  Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.