Black coffee is a morning elixir, helping people wake up and provide a jolt of energy. It’s famous for caffeine, of course, but it also comes with some impressive health benefits.

The veteran-owned Black Rifle Coffee Company has built an $80 million business with creative marketing and a [forget]-em-if-they-can’t-take-a-joke attitude.

No matter how you take your coffee, there are endless ways to create the morning staple. Even with all those variables, we wanted to know: How do you make the perfect cup of coffee? Good Question.