From your eye colour to the overall finish, here's why you might consider a black mascara over a brown one and vice versa.

Shopping Writer Meghan just tried TikTok's favourite lash growth serum-infused mascara that promises fuller lashes with every ...

The Khy founder wore a plunging black sports bra and matching leggings. She styled her long, dark hair in voluminous ...

Tubing mascara promises total smudge-resistance and easy removal - but what exactly is it? Makeup artists explain all ...

Eva Longoria loves L'Oréal Paris’ Voluminous Carbon Black mascara to create long and thick lashes. The drugstore mascara is only $7—here‘s where to buy it.

Glowing Customer Review: “I love this mascara and normally wear black but opted for the brown for a softer look this time. It’s easy to apply and to remove and doesn’t flake or clump.

ICYMI: The Clinique Black Honey family is expanding with *three* new products in the same beloved shade (including an unexpected mascara for berry-tinted lashes).

While black lashes have been the standard, modern beauty trends like the no-makeup makeup look are favoring a softer approach, which is why brown mascara should be on your radar. It’s ...