The Black Badge series is meant to, yes, offer more power and stuff, but also to offer a different flavor of luxury from what Rolls typically offers, with darker accents and edgier design choices ...

Both versions – the regular Cullinan Series II and the Black Badge model – soldiered on with the twin-turbo 6.75-liter V12 under the hood, churning out 563 hp or 592 hp, depending on the occasion.

The brand’s response is the Spectre Black Badge, launching today as a purple-hued monster of a coupe that looks to the nightclubs of the Radwood era for its flair.