The first-ever color reveal cupcake and cookie dough pop mixes from Betty Crocker turn green for Elphaba or pink for Glinda, making a magical treat that’s sure to be popular MINNEAPOLIS--(BUSINESS ...

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. The vanilla-flavored cupcake and cookie pop kits will come in the iconic Wicked ...

The holiday season is prime time for baking. Even non-bakers channel their inner pastry chef, especially when it comes to cookies. While some turn to treasured family recipes, others look for a little ...

This isn’t the first time Betty Crocker’s gone a little wicked. Last year, the company released two color-changing baking ...

Regardless of how off-putting the word "moist" may be to some, the Betty Crocker brand is fully reclaiming it. Emblazoned across several pieces of the red-hot, eye-catching designs is none other than ...

Leave it to Betty Crocker to find a way to take something as simple and delicious as the classic cookie and make it into something even better! We’ve seen people make cookies out of Betty Crocker cake ...

Starting in the early years of the 20th century, commercial companies started to produce mixes that promised to duplicate favorite baked goods without the work and fuss of from-scratch baking. In a ...

Minneapolis — For 95 years, Betty Crocker’s official portrait has radiated cooking confidence. She might sprout worry lines if she were contemplating General Mills’ baking business. Sales of Betty ...