Best and worst Super Bowl commercials of 2025

Best 2025 Super Bowl commercials: All 57 ranked according to USA TODAY Ad Meter
Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved horses in its spot titled "First Delivery," featuring a foal's journey to deliver a keg to claim the contest for the first time since 2015.
These Are The 10 Best Super Bowl 2025 Ads, According To Experts
Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as Eagles and Chiefs face off.
The best, worst and weirdest Super Bowl commercials of 2025
Super Bowl commercials featured Eugene Levy, Nick Offerman, Jeremy Strong, Billy Crystal, Meg Ryan and Seal ... as a seal!
Super Bowl commercials: The 5 best (and 5 worst!) from the 2025 Big Game
By now you've had time to process the Eagles' dominance, the Chiefs' implosion, Kendrick Lamar's halftime performance, and everything else around Super Bowl LIX. Sure, you saw Pup
Super Bowl 2025: A roundup of the best commercials from the game
In Mountain Dew's 2025 Super Bowl ad, singer Seal humorously transforms into a literal seal to perform "Kiss from a Lime," a playful twist on his hit "Kiss from a Rose." Set on Baja Beach, the 30-second spot features Seal serenading Becky G with the Baja Blast-inspired rendition, blending surreal visuals with a touch of nostalgia.
10 best Super Bowl 2025 commercials, ranked
Which ads landed on top of our 10 best Super Bowel 2025 commercials? Here's a hint: It wasn't a sequel to last year's winner.
The best Super Bowl commercial ever: Apple’s Macintosh in 1984
Apple’s “1984" Macintosh commercial aired during the Super Bowl that year and is still considered one of the best commercials of all time. Have you seen it?
Best Super Bowl commercials of all time: Ad Meter champions through the years
Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public. Some of the notable ads for the 2025 features the return of Budweiser's beloved Clydesdales and Sydney Sweeney making an surprise appearance in a "When Harry Met Sally" spoof.
Watch the best (and the rest) of Super Bowl 2025's star-studded commercials
From Catherine O'Hara throwing back brewskis to Meg Ryan and Billy Crystal having a 'When Harry Met Sally' reunion, here are the best (and the rest) of the 2025 Super Bowl's star-studded commercials.
The best and worst Super Bowl commercials of 2025, according to experts
Super Bowl 59's ad lineup had some winners and plenty of losers among its crop of new commercials. Read what the experts say.
Best 2025 Super Bowl commercials: Ranking the best and worst ads
And now for the best Super Bowl commercials (and worst)… I’m not sure if this is going to air during the Super Bowl, or what, but this is hilarious and the best commercial… with or without bears.
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