A classic serif font included as a standard in most computers and softwares, a version of Baskerville going by the name ITC Baskerville Italic was actually used as the framework for the V&A logo ...

Serif and sans-serif fonts are the two major categories of typeface, each conveying distinct aesthetics and associations. And understanding the difference between them is crucial for any designer.

Sans serif fonts, like Arial and Helvetica, are defined by what they don’t have: those “wings” and “feet.” They have cleaner lines and are considered best for titles and shorter text.