Creating a high-converting lead generation form requires careful attention to simplicity, design, placement, and mobile optimization. Businesses can improve lead capture and conversion rates by ...

Create the lead form (under Instant forms) in the Business Suite area of the Facebook Page. You can also create this within the Ads Manager as you create the ad but I think it’s a little easier ...

Your potential lead has interacted with your business, so what do you do next to successfully follow up without jeopardising the opportunity? emedia's latest infographic shows you the 5 best practices ...

You should include a clear contact us navigation in the header that leads to a lead gen form. It’s also best practice to include CTAs on applicable pages like service pages or blogs, so that if ...

3. Attribution. In terms of attribution, you want to avoid view-through conversions. Typically, one day is enough with lead generation on Meta because you ask them to fill out a form.