Twitter is awash this afternoon with spottings of the doppelgangers of the new Airbnb Belo: To our eyes, the new Airbnb logo most closely resembles the logo of Automation Anywhere, an IT company ...

It's free, every week, in your inbox. Sign up now! It’s unclear exactly which company this logo used to represent — as the book’s name suggests, it is a catalogue of trademarked logos ...

This isn’t the first time Airbnb’s new logo has been compared to another. Last year, it was a technology company. In 2014, the getaway-rental website released a statement with Automation ...

Immediately after Airbnb unveiled its new logo mark on Wednesday, the company was hit with heavy ... logo should have all the strong points of Belo [“Belo” is Airbnb’s name for the ...

What happens when a brand goes from beloved to beleaguered? Siegel+Gale’s Kevin Grady on the ingredients of resilience. In 2010, Gap unveiled a new logo for their brand. It was nothing ...

Witness the rapid weight loss. The company launched as AirBed&Breakfast in 2008, then rebranded as Airbnb, then ditched that logo for the Bélo, which reminds many of an intimate body part.