Twitter is awash this afternoon with spottings of the doppelgangers of the new Airbnb Belo: To our eyes, the new Airbnb logo most closely resembles the logo of Automation Anywhere, an IT company ...

It's free, every week, in your inbox. Sign up now! It’s unclear exactly which company this logo used to represent — as the book’s name suggests, it is a catalogue of trademarked logos ...

What happens when a brand goes from beloved to beleaguered? Siegel+Gale’s Kevin Grady on the ingredients of resilience. In 2010, Gap unveiled a new logo for their brand. It was nothing ...

This isn’t the first time Airbnb’s new logo has been compared to another. Last year, it was a technology company. In 2014, the getaway-rental website released a statement with Automation ...