As it turns out, finding a color match is harder than it sounds. You might think you can just pick up whatever color sample looks closest and start painting your wall—put you’d be wrong.

BEHR’s 2025 Color of the Year, Rumors, is a rich ruby red that feels both striking and sophisticated. Whether you’re a maximalist or a minimalist decor lover, here’s how to use Rumors at home.

Picture all the paint color choices under the sun, and a rainbow of endless options likely comes to mind. But for Behr ’s 2024 Color of the Year selection, the leading paint company has decided ...