After some discussion, Amann broached the idea to partner with a brewery for a hurricane seasonal beer, which could print crucial evacuation preparedness messaging on the cans of newly-crafted brew.

The beer will officially launch on Oct. 25, with a portion of proceeds going directly toward the recovery efforts as part of the Pouring for Neighbors initiative.

As hurricane season rears its ugly, wet head and promises to be as destructive as last year, one South Carolina brewery is working to educate locals on how to safely weather incoming storms ...

Little did he know that the tank — typically used to hold liquid in the beer-making process — would soon be used to distribute over 1,000 gallons of drinking water to residents affected by Helene.

While Hurricane Helene ripped through the state, parties raged across town. The Category 4 hurricane made landfall Thursday evening and carried winds up to 60 mph in Gainesville.

Limit is two cases per person. “Beer is cool, water is a necessity,” the company said on its Instagram page. This story was originally published September 27, 2022 at 12:46 PM.

Hurricane Helene devastated western North Carolina, causing widespread damage. Local breweries, crucial to the economy, face significant losses and uncertain recovery timelines.