Billboard5d
Kenny Chesney’s Blue Chair Bay Rum Brand Acquired by Next Century Spirits
By Jessica Nicholson Next Century Spirits (NCS) has acquired country superstar Kenny Chesney‘s signature Blue Chair Bay Rum, expanding the liquor company’s presence into the premium rum category.
Yahoo Finance4d
Next Century Spirits Joins Forces with Kenny Chesney Via the Acquisition of Blue Chair Bay Rum®
ZEBULON, N.C., March 11, 2025 /PRNewswire/ -- Next Century Spirits (NCS) announces the acquisition of Blue Chair Bay Rum, a key move in expanding its presence into the premium rum category.