Whether fished on a drop shot, shaken on a jighead for forward facing sonar fish, or even as a chatter bait trailer, this innovative new soft bait does its all. With Berkley's HD Tru Color ...

as bass will follow. When fishing grass, Cooper prefers to turn off forward-facing sonar and fish a bladed jig. His color selection shifts based on water clarity and conditions between shad ...

Although big minnow imitating lures have been around for over a century, it seems like they really became part of big bass fishing culture in the late 1980s to early 1990s. Since then, there’s ...