Basic Fun! CEO warns tariffs could double toy prices, threaten Christmas sales. Updated May 7, 2025 5:12 PM ET Originally published May 7, 2025 4:10 AM ET. Heard on Morning Edition.

Toymakers say they will have to raise prices to offset Trump's tariffs. NPR's Michel Martin speaks with Jay Foreman, CEO of Basic Fun!, whose toys include Care Bears, Tonka Trucks and Lincoln Logs.

Toys are projected to be one of the hard-hit products as President Donald Trump's 125% tariff on China takes effect. 'Even a short-term disruption will upset the flow of goods,' said Basic Fun!

BOCA RATON, Fla., Feb. 24, 2025 /PRNewswire/ -- Basic Fun!, a global designer and marketer of toys and consumer products, announced today a worldwide licensing agreement with Hasbro, Inc. (NASDAQ ...

Nearly 80 percent of toys sold in the U.S. are manufactured in China, according to the Toy Association. Jay Foreman, CEO of Basic Fun!, told Morning Edition the concern with the rising prices is even ...

Jay Foreman, CEO of Basic Fun!, speaks during an interview in Boca Raton, Florida, on Dec. 10, 2019. Updated June 4, 2025 at 3:09 PM CDT Toy makers in the U.S. are seeing President Trump's tariff ...

Jay Foreman, CEO of Basic Fun!, speaks during an interview in Boca Raton, Florida, on Dec. 10, 2019. Updated June 4, 2025 at 4:09 PM EDT Toy makers in the U.S. are seeing President Trump's tariff ...

Jay Foreman, CEO of Basic Fun!, speaks during an interview in Boca Raton, Florida, on Dec. 10, 2019. Image: Xinhua News Agency / Sun Ding via Getty Images CEO warns tariffs could double toy prices ...