Banner ads often promote products, services, events or brand awareness. The success of an ad depends on factors such as design, placement and relevance to its target audience. Featured Partner ...

Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

Image 3 of 3 A print ad for McDonald's. Created by advertising agency DDB, the 2014 'Happy Halloween' campaign is a masterclass in minimalist graphic design that really packs a punch.

Google Is Testing Banner Ads in Search 1 minute read Google Inc.'s home page is displayed on a computer screen in Santa Clara, California, U.S., on Wednesday, April 13, 2011.

Retail Media Creative Studio generates banner ads in seconds using a product's URL, then uses AI algorithms for in-flight optimization. Microsoft is launching a new AI-powered solution that ...

It's taken an economic panic, but the advertisers who pay the Internet's bills are starting to figure out users ignore banner ads, fretful agency and publisher execs told AdWeek. “Internet ads ...