Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

Banner ads are like the virtual billboards of the digital world. You’ve likely seen these rectangular-shaped ads while scrolling through a website or app. Banner ads are considered a cost ...

Here's something you don't see everyday: fewer ads on YouTube. Well, fewer ad formats, at least.YouTube's latest forum post says the company will be doing away with "Overlay ads" on YouTube videos ...

Meta added overlay ads to Instagram Reels, offering new ad placements to reach users with banner ads while they watch reels. The big picture. This move aligns with Meta’s ongoing strategy to ...

Fire TV devices are already heavier on display advertising than other streaming platforms, with sponsored screensavers and banner ads that get in the way of navigation.The new formats will make ...

Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman.. Back in 2022, Gurman said software engineering was "already underway" to display ...