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Repositioning Banana Republic to Regain Relevance - MSNBanana Republic has been hanging in for decades, seeking to reconnect with consumers through a succession of repositionings, from the original safari style to serious careerwear to business casual ...
In 1983, Gap bought Banana Republic, and in the years that followed, it rebranded the company away from the safari theme. Its name was truncated to Banana Republic, and clothes evolved from safari ...
Visiting the Best of Banana Republic’s Archives With Its Most Dedicated ... For every original antique piece from the ’70s, ’80s, ... and a hunky henley T-shirt with a vintage BR logo.
Sandra Stangl is out at Banana Republic. She had been CEO since 2020, when she came in as an expert in home goods. She came from the furniture start-up Mine and developed a new furniture concept ...
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