Though Four Loko's commitment to distilling the flavor of a soaking wet Baja sweater into an alcoholic drink for college students almost seems worthy of applause, I'm mostly just confused. Who wants ...

Yes, hemp! Like everybody else jumping on the CBD, THC, and legal weed bandwagon, the team at Four Loko decided what people really wanted was the smell of hippie hair and head shops packed into a ...

The brand’s first foray into apparel looks like what would happen if a Baja hoodie hooked up with a Snuggie and procreated. You can be reasonably sure men in your life don’t have this, because ...

The Grammys are less than two weeks away, and one award nominee who is bound to pull out all the stops, both on the red carpet and center stage, is Justin Bieber. The 21-year-old superstar has ...

One of the most recognizable counter-culture garments, the drug rug, got a major refresh this spring. The relaxed knit hoodie has been a staple of alternative groups since the ‘70s when American ...

New York-based clothing brand Faherty makes a range of hoodies designed for the beach. Inspired by the Baja poncho, the styles feature relaxed fits and breathable knit fabrics. If you’re looking for a ...

Between the military and surf culture of SoCal, the team wanted to update the classic Baja hoodie for the 21st century and to appeal to all fans of the legacy design regardless of their walk of life.

Imagine a Baja hoodie, the ultimate in surfer slouch wear, done in the softest sand-colored suede; a baseball cap rendered in sleek snakeskin; or a pair of sweatpants made of the most cush ...