For the second consecutive year, Mountain Dew Baja Blast will take center stage on Super Bowl Sunday, for a simple reason: Upside. “Ninety percent of Americans still haven’t tried it,” says ...
Mountain Dew Baja Blast is one of the smartest moves Taco Bell has ever made. Partnering with Mountain Dew for this exclusive ...
PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to wash down a late-night meal at Taco Bell. In fact, it embraces it.