The Best Lures and Bait to Land the Fish You Want Whether you’re fishing for trout or walleye, in fresh water or salt, you’ll have the best luck with the right bait.

The lures aren’t cheap, but they’re well-made and effective. Change up your retrieval speed to dive to different depths and search the water column for your trophy bass.

Our bass expert spent months on the water testing the best new bass lures. Here are his top picks, including swimbaits, soft plastics, glidebaits, frogs, and more.

There are hundreds of bass lures lining the compartments of my boat. I’ve spent a small fortune over the years collecting different lure designs, colors, and sizes to ensure that I’m ready for any ...

As for lures, there are hundreds of varieties to choose from that can be effective in our local waters of Monterey Bay. Stick baits are a generally fish-shaped hard lure. Most are designed to dive ...

Why You Need the Best Northern Pike Lures for Consistent Success Northern pike are some of the most aggressive predators found in fresh water. They’ll eat fish, ducklings, muskrats and even ...

In many cases the best walleye lures can be a delivery system for both. Jigs and crawler harnesses can be used effectively with either live bait or artificials and in some cases, both. Best Walleye ...